The Mazda MX-30 isn’t Mazda’s first electric vehicle per se – it’s made several prototypes, including the absurd, Kinder-Egg-on-wheels EX-005 concept of 1970 – but it is Mazda’s first production EV.
Careering straight down the plug-in crossover route seems like a safe bet for pulling in buyers, but there are plentiful clues Mazda’s doing things differently. The name, for starters: MX is usually the prefix of coupes and roadsters, most notably the MX-5, so affixing it here (in lieu of more explicit EV badging) draws a real line in the sand that we should think of this as sporty.
