Every Jeep model carries a spark of the original flame kindled by the iconic WWII Willys original. This makes it way easier to sell Jeeps, even the ones that don’t still resemble the primordial jeep.
Ford (which incidentally built almost as many original jeeps for the war as Willys) wants in on that action. So it’s reviving its own nostalgic icon—the Bronco—and aiming it squarely at the Wrangler. But only one in four Jeeps sold in the U.S. is a Wrangler, and Ford needs its Bronco-mania to entice a wider audience. Behold the Escape-based 2021 Ford Bronco Sport.