Meet Jim and Dorothy Average. They’re the Average household. He’s 5-foot-9. She’s 5-foot-4. They have 1.9 kids (daughter Emma is of the opinion that younger brother, Liam, is the 0.9), and they live in Lebanon, Kansas, the geographic center of the country. They spent the national average of $38,000 for a nicely featured version of their mainstream compact SUV.
Although there might be shares of Tesla stock in their 401(k), they themselves have never seriously considered one of their fancy, big electric SUVs—especially one that starts at $86,000, can hit 60 mph in 2.4 seconds, or has rising, electrically powered double-hinge doors. Nor have they shopped a smaller electric sedan with a relatively tight back seat and something called Track mode that is really neat while driving on a figure-eight course. These cars might be the toasts of the coasts and terrors of the test tracks, but you won’t find them in the Average driveway.