Jaguar has a proud history of full- and mid-size sedans dating back decades. From the S-Type and XJ to, um, the S-Type and XJ, the Coventry-based automaker knows all about bigger four-doors. Its fortunes with smaller sedans have been less successful.
The X-Type looked good but critics unfairly tarred it as a rebadged Ford Mondeo. It failed to steal sales from German rivals. Then came the Jaguar XE, which also looked good and didn’t have the Ford parts issue. It failed to steal sales from German rivals. And now we have the updated 2020 Jaguar XE, which looks very good, but based on our experience will fail to steal sales from German rivals. What’s the definition of insanity again?